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Jacques Courtin-Clarins opened his first Clarins Institute on March 15th 1954 with the pioneering belief that well-being and happiness were inextricably linked to beauty. Clarins continues this belief to this day with their innovative formulations inspired by nature, and guided by science - to reveal the beauty of every woman. Clarins will always choose a natural ingredient over a chemical one if it is as effective! In fact they use over 250 natural, carefully selected for effectiveness plant extracts in their formulas.